Paid ads built to bring in qualified leads, not just clicks
Orange Advertising runs paid ads and the landing pages behind them for businesses that need qualified inquiries, and measures success by qualified leads, not clicks. It's for businesses where one inquiry means a call, a quote or a booked conversation. We tell you plainly, before you spend, whether the numbers can work, and we say so if we're not a fit.
We run paid ads on Google, Meta and LinkedIn.
We optimize toward qualified leads and track them from ad click to inquiry.
You approve budget changes before they go live.
A click isn't an inquiry
Plenty of ad reports show clicks, impressions and form fills. A form fill can be a typo, a test or someone who was never going to buy. You still pay for it.
We set up tracking so the account counts qualified leads: a form submission that passes our qualified-lead tracking, which is stricter than a plain form fill. Then we run your ads to bring in more of those.
What we do
Ads
Google Search, Meta and LinkedIn campaigns built around qualified leads. (Details on Services.)
Pages
Landing page tests, one change at a time, with a success measure set before the test starts.
Tracking and reports
Leads tracked from ad click to inquiry, and a plain-language report every week.
What working with us looks like
- 1
We audit
We check your search terms, ad policy status, tracking and landing page links, and we look for wasted spend.
- 2
We track
We make qualified leads the goal, so the numbers mean something.
- 3
We test and report
We change one thing at a time and tell you, weekly and in plain language, what changed and what we propose next.
You approve budgets and big changes before they go live.
We run this process on our own ads first. Orange Advertising runs its own paid acquisition in-house.
Who this is for, and who it isn't
It's for you if a new inquiry means a call, a quote or a booked conversation, and you want your ad reports to show qualified leads instead of clicks.
It isn't for you if you want guaranteed leads, rankings or return on ad spend. Nobody can promise those, and we won't. It also isn't a match if you need a platform outside Google, Meta and LinkedIn. Ask us and we will say plainly whether we do it.
Let's talk about your ads
Call us and tell us what you sell and where you advertise. We'll say plainly what we would look at first.
Questions we get asked
What does Orange Advertising do?
Orange Advertising runs paid ads on Google, Meta and LinkedIn, plus the landing pages and tracking behind them, for businesses that need qualified inquiries. We measure success by qualified leads, not clicks.
What is a qualified lead?
A qualified lead is a form submission that passes our qualified-lead tracking, which is stricter than a plain form fill. It is not a closed sale.
Which ad platforms do you run?
We run Google Search, Meta (Facebook and Instagram) and LinkedIn Campaign Manager. LinkedIn suits B2B and high-ticket audiences. If you need another platform, ask and we will say plainly whether we do it.
How do I start?
Call us and tell us what you sell and where you advertise. We say plainly what we would look at first.